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The resurgence of in-person dating is further proof that dating app culture is no longer hitting the sweet spot

The resurgence of in-person dating is further proof that dating app culture is no longer hitting the sweet spot

And she’s not the only one; single mum Emma Morgan from Birmingham is “more open than ever” to the possibility of meeting someone in person. She found herself in a “toxic and manipulative” romantic dynamic via a dating app during the first lockdown, which she credits to “not being able to meet in person for such an extended period of time”, and has found it difficult to rebuild her trust with men online ever since.

In Liverpool, 30-year-old Jess Evans has recently launched her new business how to hookup in Pittsburgh, Bored of Dating Apps which organises regular single’s events and nights out. Informed by her own experiences, Evans believes dating apps have “hit their sell-by-date”and “kissed the life out of romance”. She wants to make the whole experience more “organic, fun and unashamedly bold again”.

“It’s not speed dating, it’s not contrived, it’s great nights out with live music and drinks, where everyone just so happens to be single at the bar,” she says. Other activities are inspired by the cult 90s TV shows, Blind Date and Streetwise, where compatible singles will be paired together and sent on a blind date, after submitting information such as what their biggest turn offs are, and how they like to spend a Sunday.

Evans adds: “It’s not fun to turn up to a date after weeks of chatting, only to find you don’t even fancy the person! It’s soul-zapping, and there’s no accounting for chemistry. With the offline dating movement coming back into our lives in a big way, it almost feels like we’re all taking a sigh of relief. I believe we’re only seeing the tip of the iceberg. It’s a new chapter of modern dating, and it really is a return to more of a simple, stripped back and unpretentious time. People are hungry for it.”

Old habits still die hard.