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Bumble is planning to expand further into social networking with a new communities feature

Bumble is planning to expand further into social networking with a new communities feature

Dating platform Bumble is looking to enhance its non-dating social features with a further investment into its Bumble BFF feature, first launched in 2016. This friend-finding feature currently uses the same swiped-based mechanics to connect people looking for platonic relationships but will soon expand to include social networking groups where users can connect with one another based on topics and interests, not just via “matches.”

TechCrunch heard Bumble was venturing more into the social networking space, and Bumble recently hinted at this development during its first-quarter earnings, announced this month.

It described the test as offering new ways for “people to discover and get to know each other around shared joys and common struggles.” Bumble founder and CEO Whitney Wolfe Herd added that, so far, over 40% of “active BFF users” were engaging with the new experiences being tested and the feature’s one-month retention was upward of 75%.

Reached for further insights, product intelligence company Watchful had additional information.